{"id":643,"date":"2017-11-26T07:39:08","date_gmt":"2017-11-26T07:39:08","guid":{"rendered":"http:\/\/bltpindia.com\/wordpress\/?p=643"},"modified":"2017-11-26T08:34:34","modified_gmt":"2017-11-26T08:34:34","slug":"why-we-cant-generate-long-term-investors","status":"publish","type":"post","link":"https:\/\/bltpindia.com\/wordpress\/index.php\/2017\/11\/26\/why-we-cant-generate-long-term-investors\/","title":{"rendered":"Why we can’t generate long term investors?"},"content":{"rendered":"

Equity MF holding period under 2 years for 50% investors<\/b><\/a> news from business standard <\/b>Mumbai Mar 17, 2015 10:45 PM<\/b> <\/b><\/span><\/span><\/h4>\n

When I ask people to invest in Mutual Funds, the immediate response that I listen was “Equity Market is Risky and they are not interested for Investing in #EquityMarket”.<\/b> \u201cEquity? I have never said anything about Equity Market?\u201d It\u2019s all good marketing of course. Like how Colgate is associated with normal toothpaste, Coke is synonymous with regular Cola, FiberFoam means Mattresses, Jhonson-buds are just regular cotton ear swabs same way people are thinking that Mutual Funds are investing only in Equity.<\/p>\n

For that we can not blame only investors. From Advisor to AMFI’s campaign for mutual fund marketing “Mutual Fund Sahi Hai” everywhere we are just talking about Equity only.<\/p>\n

Even though MF Industry’s almost 60% of AUM is in Debt Oriented Schemes (\u20b912.78 Trillion out of Total AUM \u20b921.78 Trillion as of oct-2017) other than Equity category, People are not aware about that other than Equity there are so many options available in mutual funds which provides safety to their investment and also earns higher returns than FDs and other traditional investment instruments.<\/p>\n

Mutual Fund is better option than direct investment in Equity Market for newbees because<\/p>\n